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Spinal Health WeekTM 2016 launches CAA's new campaign:  BACK YOUR INNER ATHLETE

Spinal Health Week 2016 will focus on how one can perform and live better by backing their inner athlete through good spinal function, reducing pain, improving posture and taking care of one’s health.

With the Olympics around the corner, the Chiropractors’ Association of Australia would like to use this year’s Spinal Health Week, held between 23-29 May, to remind all Australians they don’t have to be sporting professionals to achieve peak performance but everyone can perform and live better by backing their inner athlete, through good spinal function, reducing pain, maintaining healthy posture and taking care of one’s health.

While Rio 2016 will involve over 10,500 athletes from 206 countries, who are currently in intensive training and chiropractic care to perform to their optimum, this year’s Spinal Health Week’s Back Your Inner Athlete campaign reminds all Australians that, not just sports athletes, but everyone, can back their own inner athlete and perform to their peak by doing simple things like focusing on the importance of spinal function, reducing pain, managing posture, which, in conjunction with a healthy lifestyle can help activate performance.

The 2016 campaign also aims to help Australians understand that chiropractors are there when they need them and that patients can live better with chiropractic care, which can assist with improving overall health. It is also speaking to the broader public of the need to support chiropractic care and research.

Physical Inactivity: A Global Public Health Problem

According to the World Health Organisation (WHO), ‘globally, around 31% of adults aged 15 and over were insufficiently active in 2008 (men 28% and women 34%). Approximately 3.2 million deaths each year are attributable to insufficient physical activity’1.

The WHO has attributed overall physical inactivity partly due to ‘insufficient participation in physical activity during leisure time and an increase in sedentary behaviour during occupational and domestic activities. Likewise, an increase in the use of "passive" modes of transport has also been associated with declining physical activity levels. Increased urbanisation has resulted in several environmental factors which may discourage participation in physical activity’ 2.

Through the ‘Back Your Inner Athlete’ campaign, the Chiropractors’ Association of Australia would like to support the initiative of the WHO Member States to achieve ‘a voluntary global NCD target for a reduction of 10% in physical inactivity by 2025’ 3.

Through these three P’s, chiropractic care can help support you to Back Your Inner Athlete:

    • Reduce Pain – ‘De-stressing Your Spine’ - Chiropractors are spine health care experts and can help de-stress one’s spine.  
    • Improve Posture – Use chiropractic care to understand how to manage and improve posture.  
    • Activate Performance – By placing importance on good spinal health and function, alleviating pain, improving posture and mobility, and living a healthy lifestyle, one can improve performance in life.

Make an appointment with your local CAA chiropractor

Spinal Health Week is a great reminder to make an appointment with your local CAA chiropractor. Your local CAA chiropractor can assess your spinal health and discuss how a more active, healthy lifestyle will improve your overall wellbeing.

Chiropractors are five year university trained and can analyse posture and spinal problems and provide expert chiropractic care, lifestyle and exercise advice.

Find your local chiropractor at www.locateachiropractor.com.au

 

1 WHO Statistics: http://www.who.int/dietphysicalactivity/factsheet_inactivity/en/
2 WHO Statistics: http://www.who.int/dietphysicalactivity/factsheet_inactivity/en/
3 WHO Statistics: http://www.who.int/dietphysicalactivity/factsheet_inactivity/en/ 

 

 

Past initiatives

Some of the topics for previous events have included:

2015: Get your Happy Back
2014: Live Better, We've Got Your Back
2013: Get Back to Your Best
2012: Sit Right >
2011: Just Start Walking >
2010: What's your Posture >
2009: The Big Picture
2008: Get Straight to Sleep
2007: There's so much more to Chiropractic
2006: Straighten Up Australia >

 

Last modified on Friday, 06 May 2016 16:16